A Global Marketer with a Mediterranean soul, empowering leaders to master CX in a Post-Digital World.

3x CEO | Marketing Professor | Keynote Speaker | Advisor | Author

A trailblazing keynote speaker

With a Ph.D. in Marketing and Economics, Giuseppe has co-authored three business books with Philip Kotler: 'Retail 4.0', 'Onlife Fashion', and the most recent 'Redefining Retail’. His books have been translated into eight languages, reaching a total readership of over 100,000 people worldwide.

Giuseppe was recognized by Thinkers50 as one of the most inspiring global leaders whose ideas are set to make a significant impact on management thinking.

S. C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University

Philip Kotler

"I learnt a great deal in working with Giuseppe. He enjoys a strong academic background, deep knowledge gained as top manager and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company's marketing strategies."

Check their interview with Mckinsey
Testimonials

Clients’ success is my best testament

Giuseppe was an outstanding keynote speaker at the World Retail Congress in Paris. His presentation was not only inspiring but also galvanised the entire audience. Giuseppe’s deep insights and engaging delivery resonated profoundly, earning him top rankings among the speakers.
Ian McGarrigle
Chairman at World Retail Congress
Dr. Stigliano is one of the most up-to-date professionals I know, combining his extensive knowledge and focus with engaging oratory skills. Once he starts speaking, phones are only used to film what he says, and everyone (including other speakers) remains focused until his talk ends.
Lucia Marcuzzo
MD Europe at Levi Strauss & Co.
As a keynote speaker, Giuseppe demonstrated remarkable expertise and added significant value to the event. His insightful perspectives and engaging presentation style not only inspired the audience but also provided original views that fostered constructive debates. I highly recommend Giuseppe to any company looking for an inspiring keynote speaker.
Nikos Koumettis
President of Europe at The Coca-Cola Company
Giuseppe’s drive, passion, and dynamism make him one of the best corporate keynote speakers I have encountered. His engaging style and deep knowledge of digital and retail practices distinguished him at the conference. He is an invaluable mentor for any customer-centric digital transformation initiatives.
Andrea Baldo
CEO at Mulberry.
Giuseppe was the keynote speaker at the ABRAS conference in September 2024, captivating an audience of over a thousand food retail professionals. He emphasized the importance of understanding consumers deeply, underscoring that supermarkets are not just selling products but creating meaningful experiences. His talk left a lasting impression on everyone in attendance.
João Galassi
President at ABRAS
Giuseppe’s passion and impeccable professionalism make him a standout speaker and a reference point in the industry. His approachable and easygoing manner enables him to connect deeply with his audience, making complex topics accessible and engaging.
Simona Zanette
CEO at Hearst Digital SA.
Giuseppe’s speech at our yearly plenary session was absolutely inspiring. Tasked with exploring customer trends, he shared valuable insights rooted in his vast experience and unique perspective. His enthusiasm, irony, and passion resonated deeply with the audience.
Massimiliano Di Silvestre
President & CEO at BMW Italy
I’ve worked with Giuseppe Stigliano on multiple occasions as both a thought leader and keynote speaker. He brings deep insights into marketing, leadership, and transformation, making complex ideas accessible and inspiring action. I highly recommend him.
Vasiliki Petrou
Group CEO of Unilever Prestige
We had the pleasure of hosting Giuseppe at our annual convention, where he engaged our tenants and partners with insightful perspectives on marketing, leadership, and transformation. His compelling talk left a lasting impression on our employees, sparking meaningful conversations. Giuseppe’s blend of academic research and real-world experience makes him an impactful speaker.
Cem Eric
CEO ESAS Properties
Book

A bestselling author

Redefining Retail

AVAILABLE ALSO IN ITALIAN, SPANISH, TURKISH. Shop now

RETAIL 4.0 - 10 reglas para la era digital

AVAILABLE ALSO IN ITALIAN, CHINESE, JAPANESE, KOREAN, POLISH. Shop now

ONLIFE FASHION

AVAILABLE ALSO IN ITALIAN. Shop now

Book Endorsements

Acclaimed by readers and experts alike

Discover what industry leaders, readers, and critics are saying about Giuseppe Stigliano's groundbreaking books on marketing, leadership, and innovation.

Stéphane de La Faverie, Chief Executive and President of Estée Lauder Companies.

In an ever-evolving business landscape, brands across all industries must constantly look at new ways of doing business to remain relevant and successful. Redefining Retail equips readers with invaluable guidance and a practical playbook to successfully navigate the complexities of today’s world.

Michael Ward, General Manager, Harrods.

Luxury department stores have been part of the retail landscape for generations. The 10 guiding principles presented in this book offer invaluable insights that can empower these iconic establishments to sustain their relevance.

Penny Brook, CMO of TheBodyShop

Redefining Retail showcases the dynamic synergy achieved when a seasoned author and an industry visionary unite forces. This collaboration propels the discourse on a continuously evolving industry to new heights. The insights shared within highlight the need for fresh perspectives and innovative principles. I’m thrilled to have the opportunity to contribute to this book.

Hans Carpels, President & Co-Founder of Euronics

At its core, retailing is about curating a selection of products and services, training your staff to highlight the value of your offer, crafting an exceptional customer experience, and optimizing the 4Ps. This book equips retailers and brand managers with essential tools for excelling in a post-digital world.

Cristiano Fagnani, CEO of Off White and NGGH++

In today’s post-digital world, customers interact with brands on their own terms, regardless of what decisions are made by the brand team in corporate offices. Retail plays a vital role in this scenario, providing both the personal touch of in-store experiences and the smooth operations of online shopping. This book stands as an invaluable repository of best practices and guiding principles.

Greg Hoffman, Former CMO of Nike

One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.

Michael G. Jacobides, Professor, London Business School

In a rapidly evolving and intensely competitive landscape, organizations have to balance the pressure to exploit existing sources of strength with the exploration of new business prospects. Phil and Beppe have effectively delineated 10 guiding principles that warrant serious consideration by all managers.

Mauro Porcini, SVP & Chief Design Officer at PepsiCo

In challenging times, companies often shift their focus to short-term financial outcomes in order to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers, helping them strike a balance between financial results and the long-term sustainability of their business while maintaining a human-centered approach.

Riccardo Stefanelli, CEO at Brunello Cucinelli

This world needs companies that focus on maximizing the longevity of the products they make while preserving the moral dignity of all the stakeholders involved in their operations. This book excels at motivating business leaders to adopt fresh guiding principles to harmonize ethics and profitability.

Stéphane de La Faverie, Chief Executive and President of Estée Lauder Companies.

In an ever-evolving business landscape, brands across all industries must constantly look at new ways of doing business to remain relevant and successful. Redefining Retail equips readers with invaluable guidance and a practical playbook to successfully navigate the complexities of today’s world.

Michael Ward, General Manager, Harrods.

Luxury department stores have been part of the retail landscape for generations. The 10 guiding principles presented in this book offer invaluable insights that can empower these iconic establishments to sustain their relevance.

Penny Brook, CMO of TheBodyShop

Redefining Retail showcases the dynamic synergy achieved when a seasoned author and an industry visionary unite forces. This collaboration propels the discourse on a continuously evolving industry to new heights. The insights shared within highlight the need for fresh perspectives and innovative principles. I’m thrilled to have the opportunity to contribute to this book.

Hans Carpels, President & Co-Founder of Euronics

At its core, retailing is about curating a selection of products and services, training your staff to highlight the value of your offer, crafting an exceptional customer experience, and optimizing the 4Ps. This book equips retailers and brand managers with essential tools for excelling in a post-digital world.

Cristiano Fagnani, CEO of Off White and NGGH++

In today’s post-digital world, customers interact with brands on their own terms, regardless of what decisions are made by the brand team in corporate offices. Retail plays a vital role in this scenario, providing both the personal touch of in-store experiences and the smooth operations of online shopping. This book stands as an invaluable repository of best practices and guiding principles.

Greg Hoffman, Former CMO of Nike

One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.

Michael G. Jacobides, Professor, London Business School

In a rapidly evolving and intensely competitive landscape, organizations have to balance the pressure to exploit existing sources of strength with the exploration of new business prospects. Phil and Beppe have effectively delineated 10 guiding principles that warrant serious consideration by all managers.

Mauro Porcini, SVP & Chief Design Officer at PepsiCo

In challenging times, companies often shift their focus to short-term financial outcomes in order to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers, helping them strike a balance between financial results and the long-term sustainability of their business while maintaining a human-centered approach.

Riccardo Stefanelli, CEO at Brunello Cucinelli

This world needs companies that focus on maximizing the longevity of the products they make while preserving the moral dignity of all the stakeholders involved in their operations. This book excels at motivating business leaders to adopt fresh guiding principles to harmonize ethics and profitability.

Stéphane de La Faverie, Chief Executive and President of Estée Lauder Companies.

In an ever-evolving business landscape, brands across all industries must constantly look at new ways of doing business to remain relevant and successful. Redefining Retail equips readers with invaluable guidance and a practical playbook to successfully navigate the complexities of today’s world.

Michael Ward, General Manager, Harrods.

Luxury department stores have been part of the retail landscape for generations. The 10 guiding principles presented in this book offer invaluable insights that can empower these iconic establishments to sustain their relevance.

Penny Brook, CMO of TheBodyShop

Redefining Retail showcases the dynamic synergy achieved when a seasoned author and an industry visionary unite forces. This collaboration propels the discourse on a continuously evolving industry to new heights. The insights shared within highlight the need for fresh perspectives and innovative principles. I’m thrilled to have the opportunity to contribute to this book.

Hans Carpels, President & Co-Founder of Euronics

At its core, retailing is about curating a selection of products and services, training your staff to highlight the value of your offer, crafting an exceptional customer experience, and optimizing the 4Ps. This book equips retailers and brand managers with essential tools for excelling in a post-digital world.

Cristiano Fagnani, CEO of Off White and NGGH++

In today’s post-digital world, customers interact with brands on their own terms, regardless of what decisions are made by the brand team in corporate offices. Retail plays a vital role in this scenario, providing both the personal touch of in-store experiences and the smooth operations of online shopping. This book stands as an invaluable repository of best practices and guiding principles.

Greg Hoffman, Former CMO of Nike

One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.

Michael G. Jacobides, Professor, London Business School

In a rapidly evolving and intensely competitive landscape, organizations have to balance the pressure to exploit existing sources of strength with the exploration of new business prospects. Phil and Beppe have effectively delineated 10 guiding principles that warrant serious consideration by all managers.

Mauro Porcini, SVP & Chief Design Officer at PepsiCo

In challenging times, companies often shift their focus to short-term financial outcomes in order to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers, helping them strike a balance between financial results and the long-term sustainability of their business while maintaining a human-centered approach.

Riccardo Stefanelli, CEO at Brunello Cucinelli

This world needs companies that focus on maximizing the longevity of the products they make while preserving the moral dignity of all the stakeholders involved in their operations. This book excels at motivating business leaders to adopt fresh guiding principles to harmonize ethics and profitability.

Stéphane de La Faverie, Chief Executive and President of Estée Lauder Companies.

In an ever-evolving business landscape, brands across all industries must constantly look at new ways of doing business to remain relevant and successful. Redefining Retail equips readers with invaluable guidance and a practical playbook to successfully navigate the complexities of today’s world.

Michael Ward, General Manager, Harrods.

Luxury department stores have been part of the retail landscape for generations. The 10 guiding principles presented in this book offer invaluable insights that can empower these iconic establishments to sustain their relevance.

Penny Brook, CMO of TheBodyShop

Redefining Retail showcases the dynamic synergy achieved when a seasoned author and an industry visionary unite forces. This collaboration propels the discourse on a continuously evolving industry to new heights. The insights shared within highlight the need for fresh perspectives and innovative principles. I’m thrilled to have the opportunity to contribute to this book.

Hans Carpels, President & Co-Founder of Euronics

At its core, retailing is about curating a selection of products and services, training your staff to highlight the value of your offer, crafting an exceptional customer experience, and optimizing the 4Ps. This book equips retailers and brand managers with essential tools for excelling in a post-digital world.

Cristiano Fagnani, CEO of Off White and NGGH++

In today’s post-digital world, customers interact with brands on their own terms, regardless of what decisions are made by the brand team in corporate offices. Retail plays a vital role in this scenario, providing both the personal touch of in-store experiences and the smooth operations of online shopping. This book stands as an invaluable repository of best practices and guiding principles.

Greg Hoffman, Former CMO of Nike

One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.

Michael G. Jacobides, Professor, London Business School

In a rapidly evolving and intensely competitive landscape, organizations have to balance the pressure to exploit existing sources of strength with the exploration of new business prospects. Phil and Beppe have effectively delineated 10 guiding principles that warrant serious consideration by all managers.

Mauro Porcini, SVP & Chief Design Officer at PepsiCo

In challenging times, companies often shift their focus to short-term financial outcomes in order to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers, helping them strike a balance between financial results and the long-term sustainability of their business while maintaining a human-centered approach.

Riccardo Stefanelli, CEO at Brunello Cucinelli

This world needs companies that focus on maximizing the longevity of the products they make while preserving the moral dignity of all the stakeholders involved in their operations. This book excels at motivating business leaders to adopt fresh guiding principles to harmonize ethics and profitability.

The future is not artificially intelligent. It is intelligently artificial.

A Renowned Thought Leader

Giuseppe is a unique blend of CEO and PhD, with two decades of experience as a global executive, top business school professor and keynote speaker.